Users will soon have a updated setting that allows them to reduce the amount of AI-made content appearing in their feeds. This step comes as the platform announced that it now features more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a global rollout. This shift comes amid a surge in content created by AI, spurred by new content generation software.
AI Proliferation Online
It has been noted that nearly a tenth of the fastest-growing channels on a competing service exclusively feature content made by AI. A significant portion of this output is considered mass-produced AI material, a label for inferior, factory-style content that is typically absurd or bizarre.
“We know from our community that many people enjoy content created using AI tools, from digital art to science explainers, and we intend to provide users the option to see more or less of that, according to their own preferences,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are currently 1.3 billion videos on its app labeled as made with AI. In total, over 100 mn videos are added to the app every day, making AI-generated material a minor percentage of its complete catalog.
Customizing Your Feed
Members will be able to reduce or increase the level of AI-generated videos they see by using the topic control feature in the app and choosing AI-made media. Additional categories that currently be modified under the filter encompass news, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules mandate creators to label convincing AI-made content, and it forbids dangerous AI impersonations of well-known individuals or emergencies. Any believable artificial content that is without a tag can be deleted under its community policies.
In addition, the platform will henceforth add an artificially created label to content made using its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This measure is intended to stop users from seeking to circumvent the tagging system.
Educational Initiatives
The company is additionally introducing a two million dollar AI literacy fund for experts and groups to create educational content about ethical AI use. This project will benefit charitable organizations specializing in training programming and robotics.
Moderation Strategy
TikTok has justified its moderation strategy, during debate over intentions to lay off numerous review team members in the UK. TikTok is set to cut hundreds of positions in its content moderation division in London, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most harmful content ahead of it is viewed by staff. The platform reported a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to the use of its machine learning processes.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
